the craigs case essays

the craigs case essays While reading this case I couldnÕt believe how similar CraigÕs problem was to my own from couple years ago. I tried to recall all the facts from my own experience and compare them to CraigÕs. Even though I never had a steady job and I worked only couple of summers, I am pretty sure that many people had experience like this at one point in their careers. Every person in the world is different, and I believe that each person would behave differently in this case. To be fair maybe the outcome would be the same in some instances, but the decision process would be unique to every individual. This is where ethics come into the play, according to this term everyone should act the same in any given situation. Craig is facing very serious decision, just like in ShakespeareÕs Hamlet à  to be or not to be? He is to choose between his physical well being and his conscience. According to Hobbes, in humanÕs nature is to be egoist, and one should always look out for oneÕs best interest, in this case keep the job and graduate from college. On the other side there are many stakeholders depending on the decision he will make, and according to the definition of ethics, it is not about me, it is about others. Clearly, consistently with the definition Craig is not facing a dilemma but a definite choice à  to speak out for himself and the customers that are depending on his decision. Craig must not sign the evaluation sheet and must do the only right and ethical thing. He must take this issue to the top management and complain about the wrongfulness of the previous actions of his superiors. If he is threatened with his tuition reimbursement and even if his job is on the line, he must proceed with his intentions and go to the authorities that are responsible for such cases. CraigÕs duties and obligations in this case are numerous. According to the text, there are seven basic duties for good and bad conduct. One must keep explicit an...

Where Can I Find Sources for My Research Paper or 7 Search Engines Used for Scientific Purposes

Where Can I Find Sources for My Research Paper or 7 Search Engines Used for Scientific Purposes Where Can I Find Sources for My Research Paper or 7 Search Engines Used for Scientific Purposes When it is time for writing research papers, students often do not know what to begin with. The first step is to find some sources for your paper, but these sources must be accurate and reliable. Here are seven search engines that will help you find credible information for your research paper. 1. Google Scholar The main benefit of Google Scholar is that it is extremely easy to use, since it functions just like the standard Google search engine. The key difference is the quality and credibility of the sources Google Scholar provides. The specialized search engine filters out the most reliable scholarly results, so it includes many journal articles and other resources written by academics. If you want a quick, easy, and reliable search engine, try using Google Scholar next time you have to write a research paper. 2. Intute This UK-based search engine employs specialists that evaluate thousands of resources to help determine which are safe and credible for students to use. In addition to filtering out unreliable and unnecessary sites, Intute offers 60 free tutorials from experts like librarians and college professors on how to develop your online research skills. This can be an excellent resource for freshmen in particular, who may have little or no experience with high-level researches. 3. RefSeek Like other scholarly search engines, RefSeek filters out the thrum that crowds the Internet and brings credible sources to the forefront. Designed specifically for students and other researchers, RefSeek allows you to search for only actual documents to help ensure that you have found the most credible information for your research paper. 4. Your School’s Online Library One of the best sources for writing your research paper is the school’s online library. At most colleges and universities, you can visit your school library via your computer or mobile device. Online libraries typically provide students with wonderful resources like credible online databases, eBooks, scholarly journal articles and periodicals. 5. iSeek iSeek is a simple search engine that functions similarly to Google. You type a question into the search engine or keywords related to your research topic. Resources on the search engine include the information from universities and a variety of other sites. All commercial sites and sources are filtered out, and it shows only the most relevant, credible sources. 6. Internet Public Library This search engine does not provide scholarly articles, but directs you to websites instead. However, it will link you to the most credible sites ending with .gov and .org. The Internet Public Library also allows you to search by subject, and online librarians are available to help you find the most relevant sources for your research paper. If you’re interested in websites more than scholarly articles, the Internet Public Library is a good search engine to direct you to the most reliable ones. 7. Education Resources Information Center (ERIC) ERIC is a database that can be a bit more complex than some of the search engines listed above. However, it includes more specific search settings that can help you narrow your searching to the most useful information for your research paper. With ERIC, you can limit your results to articles written only within a specific time period, and you can select articles that are peer reviews or full texts only. The full text option ensures that you will not find yourself intrigued by a scholarly article, only will receive a notification that you must pay $20 to continue reading. If you do not mind a slightly more complicated search, ERIC can help you find some excellent and relevant resources for your research paper. Check out the seven search engines we have shared with you here, and see which one works best for you. Each option listed here will help you find only the most credible, reliable, and accurate resources for your research paper. If you use these sites, you will never find yourself asking, â€Å"Where can I find sources for my research paper?† again.

Flood control in river basins has become more important in recent Essay

Flood control in river basins has become more important in recent years. Discuss various techniques used for flood control and t - Essay Example The flood defenses were strong barriers that prevented water from flooding into the plain land (Woods & Woods 2007, p.5). Floods occur when flowing surface water spills over the confining banks into the dry land. Floods are a natural phenomenon, which occur in almost all river systems. Areas prone to flooding include those located downstream of dams and the low lying regions. Flooding causes immense losses, which include loss of human and animal life, soil erosion, damage on properties, destruction of vegetation and many environmental damages. In addition, areas affected by floods are highly susceptible to famines and prolonged droughts. This further causes loss of human and animal life due to starvation. Floodwaters are usually contaminated with harmful microorganisms derived from raw sewage. This puts people affected by the floods at greater risks of getting infectious diseases (Proverbs, et al., 2011, p. 221). Floods may contribute to some positive impacts on the ecosystem. One of the benefits of flooding includes offering fresh water for domestic use and irrigation. The other benefit includes massive deposition of minerals and nutrients into the affected areas. Apart from these benefits, floods also help in improving the condition of aquatic ecosystems. However, they can be regarded as the most damaging compared to volcanic eruptions and earthquakes. Therefore, stringent measures must be undertaken to prevent the massive losses incurred during floods. This paper discusses various techniques used in controlling floods and their environmental impacts (Gruntfest & Handmer, 2001, p.12). Methods used to control floods Techniques applied in controlling floods entail the modification of the river environment and areas located close to the river. Flood control techniques can be applied on the river channel, floodway or on the floodplain (Ghosh, 1997, p.55). Techniques applied in floodplains Floodplains are those regions that lie below the flood elevation and exclus ively on the floodway and river channel. Majority of techniques applied on the floodplains lie far from the river, but are designed to reduce damage from floods. Levee around structures This technique entails the construction of a levee/floodwall around structures located in floodplains. Levees can either be permanent or temporally. Construction of the levee requires the use of strong, natural or artificial material that can withstand pressure from the floods (Hyndman & Hyndman, 2010, p.356). The essence of using levees and other barriers is to raise the height in structures located in floodplains which floodwater must rise to in order cause flooding. These structures offer protection to structures but put other structures into a high risk of flooding due to increased water retention in the floodplains. In addition, serious damage to protected structures can arise when the levees are unable to hold back the floods. This is because the pressure at which the floods hit the structure i s extremely high compared to when there is no barrier (Green, 2004, p.36). The use of levees, floodwalls, and dykes has a negative impact on natural river processes (Harmancioglu, 1994, p.42). Ideally, water spills emerging from a river should form a natural channel which provides a way for the floods to flow. Therefore, levees reduce the ability of the floodplains to process floodwaters. In addition, the

The Innocents of Jack Clayton Movie Review Example | Topics and Well Written Essays - 1000 words

The Innocents of Jack Clayton - Movie Review Example Mrs. Giddens’s need for affirmation lead her to escape for her native town and obtain a new job based on lies.   At the beginning of the story, the audience becomes aware that Mrs. Giddens wants to escape from her everyday reality. She seems to be unhappy in her native small town as she applies for a job that is far away from her home.   The new job in a large house in the countryside opens up the opportunity to start a new life as a governess.   Furthermore, during her first job interview, she tries to convince her possible employer that she can do and be whatever she needs to do in order to be hired. She states: â€Å"But above anything else, I love the children† (The Innocents).   Mrs. Giddens appears to be a typical, traditional woman.   She wants to receive approval and she has an obvious need to be accepted. Her wish to work with children can be interpreted as a normal motherly instinct, but it also could be interpreted as something more sinister: Mrs. G iddens needs to be in control and the audience could notice that she does have a low level of self-esteem. Mrs. Giddens realizes that the need to hire a new governess is an emergency and so she takes advantage of that situation. She pretends to be a good person in whom the uncle of the two orphan children can trust.   The director portrays Mrs. Giddens as a rather pretty, normal person who will do whatever needs to be done to make the children happy.   At first, it is not obvious that there may be some hidden intentions behind the pleasant exterior of Mrs. Giddens.   When she mentions that her goal or priority is making the children happy rather than to give them a good education this shows that she is not logical and objective. Mrs. Giddens does not have a clear idea that the role of a governess is to educate the children and make them into productive individuals.   She takes advantage of the situation showing herself as a compassionate person who wants the children to be happy. This suits the uncle, who is not very interested in the welfare of the two children. He just wants to enjoy himself without any worries. Both of the adults betray the children by neglecting their real needs.

Discuss Chaucers poetic methods Essay Example for Free

Discuss Chaucers poetic methods Essay Discuss Chaucers poetic methods in presenting evil in the pardoners prologue and tale in the light of this comment.  In Chaucers time, the nature of evil related to any committing of the 7 deadly sins, consisting of greed, pride, blasphemy, sloth, avarice, wrath, lust and envy. The pardoners prologue and tale is comprised of many of these sins, the pardoner himself demonstrating the majority. Other characters, such as the 3 rioters also embody many of these sins. This essay will explore these characters as well as their evil natures and formulate an opinion how Chaucer presents evil in the pardoners prologue and tale. The pardoners evil nature is initiated from his physical description in the general prologue. He is described as having hair as yelow as wex and hood we wered noon a description immediately illustrating him as a rule breaker, as for most clergymen it was assumed they would cover their hair. In addition to this, he is described as having such glaryng eyen. In the medieval times, this amounted to the suggestion of evil; therefore, Chaucer has constructed the pardoner in such a way to ambiguously imply he may be somewhat evil. Critics, such as Spearing, have noted that the pardoners repellent outer appearance reflects his inner corruption. The description of his fake relics, such as the sayle that saint peter hadde and oure lady veyl are used to demonstrate his evil intentions; taking advantage of the peasants good faith by tricking them into buying fake relics, that are nothing more than pigges bones. From the onset, Chaucer has incorporated the theme of evil within the pardoner and has maintained this throughout the prologue and tale. The prologue outlines the pardoners admittance to his evil nature, and suggests he may even be proud of this. He boldly states that his sermons are constructed around the well-known Latin biblical phrase, radix malorum est cupiditas loosely translated as greed is the root of all evil. The missing word omnium from this is used to demonstrate his lack of biblical knowledge, which is emphasised by the repititon of this phrase throughout. In medieval times, it was common and often expected, for members of the church to know and practice in Latin. The pardoner admits to using pieces of Latin to saffron my predicacioun. This cooking imagery may suggest that he only uses Latin to reinforce his false position, and therefore highlighting his evil nature, and may relate to the sin of gluttony as he is referencing food, again reinforcing the evilness of his character. The pardoner states in the prologue, in the form of a confession, that he preche of no thyng but for coveityse. The repetition of this ironic language along with the shocking imagery that is portrayed through his rhetorical question will I live in poverte willfully? and his admittance to taking money from the povereste widye in the village paints an evil picture of the pardoner who is merely driven by greed. Some critics, such as Georgianna believe in the historical school of thought, and note that the pardoner is merely a vehicle for the substantial embodiment of the churchs abusement. It has been suggested and argued amongst several other critics that Chaucer had no other motive when constructing the pardoners character other than to criticize and highlight the wrongdoings of the medieval church. Many fake pardoners lived amongst the medieval audience, and carried out the same evil methods as the pardoner, all for the same motive; greed. As a result of this, anticlericalism grew popular amongst the peasants very quickly. Therefore, it can be suggested that the pardoners character was constructed in such a way to shine light on his evil nature and to draw parallels with the medieval church. The pardoners tale is a sermon against four particular sins; gluttony, blasphemy, gambling and drinking. He talks at length of each of these particular sins, giving biblical examples that he has twisted to his benefit, such as Adam and also his wyfe who were dryven for that vice. The pardoner is suggesting that gluttony was the downfall of Adam and Eve, when in fact it was temptation. To sermonize against drinking is massively ironic as the pardoner has admitted to needing a draughte before being able to think of a moral tale to tell the pilgrims irony in itself seeing as he should not have to think about a tale of morality. The fact that the pardoner is guilty of committing the very sins he preaches about only adds to his evil nature. Many critics, such as Ruth Nevo, suggest that the pardoner is a character in his own tale that he tells. The novelle that the Pardoner tells the pilgrims consist of three rioters. He begins by stating the setting of the three men; in the develes temple metaphorical for a tavern. The three rioters are established as sinners from the very beginning, already being guilty of committing two of the seven deadly sins; drinking and blaspheming. The repeated suggestion of a brotherhood and addressing each other as brethren has underlying irony as each rioter is ultimately killed by each others greed. It has been suggested that as the rioters are not named, and therefore are nt personally addressed, that they have been constructed to suggest the embodiment of sin. Their deaths are quick and do not have much effect; instead, the focus is on the sins that they do commit. This stresses that their evil natures are what caused their own deaths. However, it can be argued that although the pardoner presents evil in the pardoners prologue and tale, the fact that he acknowledges this suggests he is fully aware of his evil nature. Koff suggests that the pardoner is not so much evil as he is bold. This can be argued to an extent, as he does admit to being a ful vicious man, yet states that a morale tale yet I yew telle kan. This can be portrayed as being ironic, as he is fully aware of his evil nature, yet still believes that he can preach against the sins he so readily admits to committing. In addition to this, Chaucer does incorporate some good nature into the novelle in the form of the old man. It has long been questioned as to whether he is the personification of death himself, and therefore cannot die, or whether he is merely an instrument used to emphasise the evil nature of the three rioters. His addressing of the three rioters as sires in comparison to the rude greetings of the rioters compares and relates age and innocence; the old man may have been faithful during his lifetime and therefore God will not take his life. In contrast, the young sinful rioters quickly come to their death through their own lack of faith. To conclude, I believe that a sinister exploration of evil is truly presented in the pardoners prologue and tale. Chaucer uses characterization of the pardoner and three rioters to present how corrupt medieval society was, as well as how readily sins were committed. The pardoners simile of as dooth a dowve sittynge on a berne to describe how he sees himself is used as an antithesis of his own character; as a dove carries religious connotations of peace and purity; the opposite to what the pardoner is. Despite infiltrating some holy and pure characters, such as the Old man, he only further emphasises the lack of good in the other characters. Overall, Chaucer constructs the prologue and tale in such a way to present several layers of evil in the Canterbury tales.

Rabies :: essays research papers

Rabies Rabies is an infectious disease of animals which is a member of a group of viruses constituting the family Rhabdoviridae. The virus particle is covered in a fatty membrane, is bullet-shaped, 70 by 180 nanometres and contains a single helical strand of ribonucleic acid (RNA). Although rabies is usually spread among domestic dogs and wild carnivorous animals, all warm-blooded animals are susceptible to infection. The virus is often present in the salivary glands of infected animals, referred to as rabid, and is excreted in the saliva. The bite of the infected animal easily introduces the virus into a fresh wound. In humans, rabies is not usually spread from man to man, rather the majority of infections occur from rabid dogs. After a person has been inoculated, the virus enters small nerve ends around the site of the bite, and slowly travels up the nerve to reach the central nervous system (CNS) where it reproduces itself, and will then travel down nerves to the salivary glands and replicate further. The time it takes to do this depends on the length of the nerve it must travel - a bite on the foot will have a much lengthier incubation period than a facial bite would. This period may last from two weeks to six months, and often the original wound will have healed and been forgotten by the time symptoms begin to occur. Symptoms in humans present themselves in one of two forms: ‘furious rabies', or ‘ dumb rabies'. The former is called such because of the severe nature and range of the symptoms. The virus, upon reaching the CNS will present the person with headache, fever, irritability, restlessness and anxiety. Progression may occur on to muscle pains, excessive salivation, and vomiting. After a few days or up to a week the person may go through a stage of excitement, and be afflicted with painful muscle spasms which are sometimes set off by swallowing of saliva or water. Because of this the afflicted will drool and learn to fear water, which is why rabies in humans was sometimes called Hydrophobia. The patients are also extremely sensitive to air or drafts blown on their face. The stage lasts only fews days before the onset of a coma, then death. Dumb rabies begins similarly to furious rabies, but instead of symptoms progressing to excitement, a steady retreat and quiet downhill state occurs. This may be accompanied with paralysis before death. Rabies diagnosis in this type of cases can be missed. Unfortunately with both furious and dumb rabies, once the disease has taken hold

Importance of Descipline in Life Essay

Discipline means abiding by, or adhering to, certain rules or norms of social life. Discipline is what a person imposes on himself taking it as his duty to God, to society, or to some other institution. It remands a strict control over an individual’s rights and privilege, which if allowed swelling uncurbed and unregulated may result in disorder and anarchy in social and political life of a country. Discip ¬line is vital to a successful life. Without discipline army is reduced to a disordered mob, democracy degenerates into monocracy and social life becomes chaotic and anarchical. Nature provides the best example of discipline in life. In nature all the planets move in their orbit; the seasons change in accordance with a set order, day and night follow each other at regular intervals, Man must take lessons from Nature. Our life should be punctuated with discipline. Discipline is of prime importance in every sphere of man’s life. In a family, members have to work as a cohesive team under the charge of the ‘Pater families’ i. e. , the father or the bread-winner. But if the sense of discipline is not instilled into the minds of the members, each going his own way in his own manner, life in the family becomes a living hell, in our social life, we are required to follow certain norms of behavior and make a harmonious adjustment between our rights and duties. Without this our social life will become a mess and will soon go out of gear. Even in small day-to-day things like walking along the road, boarding a bus, buying a ticket from the counter or doing, or getting a work done in a govern ¬ment office, citizens must show a sense of discipline. Discipline is the backbone of the political life of a nation. If a political party is torn by internal rife or differences, or if it suffers from groupies or indiscipline, it cannot commend any prestige or following of the common man. If a leader is undisciplined, he cannot even dream of becoming a beloved leader of the people. Discipline and democracy go hand in hand. Democracy necessitates a balance between rights and duties, between ‘self-regarding actions’ and ‘other regarding actions’. But if in a democracy discipline is lacking, it will function like a fast running automobile without brakes. It is bound to result in chaos, and be replaced by a dictatorship or a totalitarian government sooner or later. Discipline is necessary both for the teacher and the students. A teacher is the leader of his charges; He must possess and main ¬tain an intellectual and moral discipline of a high order. However learned and scholarly a teacher may be, but if in his personal life he leads an undisciplined life, he will never be able to win and com ¬mand the respect and obedience of students. Similarly, only a dedi ¬cated and disciplined student can carve out a brilliant career for himself and serve the motherland. Wanton indulgence in indiscipline, strikes, demonstrations, drug-addiction, beating up of teachers in examinations, molestation of girls, boycotting classes, defying the authorities and fighting pitched battles with the police, which has become the bane of student life in free India of today are, in a way, the negation of the-very theme and purpose of the student life. Dis ¬ciplined students are the pillars of a nation’s strength and with their strength of character they can lift a nation to the great heights of progress. Some people entertain the erroneous belief that discipline is a constraint on liberty and self-fulfillment. They are averse to disciplined and they reach very sharply whenever some restrictions are im ¬posed. This is not correct. This type of freedom degenerates into license. We must realize that discipline alone can ensure all-round progress and advancement of the country. In fact, discipline is the basic principle behind the progress and smooth working of an individual and a nation. It is essential for the preservation of social values. But discipline should be inborn and self-imposed rather than externally imposed.

Dumb Martian Essay Essay

This essay will discuss how the use of irony expresses the theme of revenge in the story â€Å"Dumb Martian† written by John Wyndham. This short story is categorized as science fiction, however John Wyndham classifies his series of short stories as logical fantasy. â€Å"Dumb Martian† was written after the Second World War, where John Wyndham served as a censor in the Ministry of Information. Mr. Wyndham was inspired by his brother’s success in the writing industry and resurrected his writing career in 1951, producing dozens of science fiction short stories as well as novels. â€Å"Dumb Martian† is the story of Duncan Weaver, a middle-aged Earthman, as he takes up the job of a â€Å"way-load station supervisor† on Jupiter IV/II, a sub-moon of Callisto (itself a moon of Jupiter), his home for the next 5 years. It is little more than a small asteroid, with featureless and formidable rocks and two domes. The larger dome was for living space, while the smaller dome was for storage. As a precaution against the possible insanity caused by the sheer isolation and loneliness of his 5-year stint, Duncan decides to take a Martian woman along with him. As well as â€Å"company- of a sort†, he wants someone to cook and deal with domestic chores. Duncan constantly moans about her inability to express emotions and her intellect, and soon turns violent towards her. Alan Whint, a scientist stationed on the same asteroid to conduct a geological survey over the period of 12 months, soon discovers Duncan’s behavior and quarrels for Lellie’s, the Martian and her rights. Duncan sabotages one of Alan’s excursions, leading to his death. But Ellie did not react to Alan’s death or suspect Duncan until the final days of the 5-year stint and avenges Alan’s death. Lellie’s revenge is a major plot twist in the story, accentuated by irony. Duncan had a feeble impression of Lellie, first shown when he offers a pathetic sum of 700 pounds for her services when â€Å"Marts† were priced lowest at 1500 pounds. Duncan also refers to her as â€Å"Dumb† and â€Å"the very look of her irritated him intensely†. Duncan clearly regards her as inferior; nothing but a possession, which he intends on selling for a high price at the end of his spell on Jupiter IV/II. The author captured Lellie’s revenge by making it remarkable, remarkable enough to cost a man’s life. Lellie endured much of Duncan’s abuse, both physically and verbally. â€Å"His hand slapped her face harder than he had intended† and â€Å"sent her sailing across the room in a spin of arms and legs† highlights the horrible treatment of Lellie by Duncan. This abusive behaviour of Duncan, together with the death of Alan Whint which the author had faintly mentioned how Duncan murdered him, sparked a change in Lellie. Lellie wanted to express her anger and prove that she was not dumb in the cruelest way. Lellie fooled Duncan into believing she forgot about Alan and that she did not know what caused his death, and left Duncan outside the dome to slowly die in the emptiness of space. She let him know about her suspicions after she locked him out of the dome by holding Alan’s book in her hands while Duncan stared at her from behind the impermeable membrane of the dome. The use of irony comes up when the reader finds that Lellie had a sharp contrast from Duncan’s views of her. Lellie seemed innocent, weak and dumb from Duncan and other’s point of views. She could not pronounce proper English and her eyes gave her a permanent â€Å"expression of innocence†. It would be easy to believe that Duncan’s perspective of her was true, making the plot twist astonish the reader as much as it had. The author manipulates us into believing Lellie was dumb by the frequent use of the word. Plus, most of the story is told from Duncan’s point of view so Lellie’s deep thoughts were not expressed at all in the story. All the descriptions of Lellie’s naà ¯ve personality lead up to the moment of revenge to create dramatic irony. The irony has a dramatic flair as it shows that at that moment when Duncan realized he was about o die, Lellie was portrayed not as his slave but the master of his faith. The use of dramatic irony emphasizes the extent of Lellie’s revenge on Duncan to create the theme of revenge.

M.C. Escher essays

M.C. Escher essays A curious tiling of black and white triangles with curved sides, enclosed within a circle, each triangle alternately colored progressively getting smaller as they approached the circles perimeter. This is the image that inspired M.C. Escher to create four pieces of art called the Circle Limit Series. Even the best artists get there inspiration from somewhere. M.C. Escher got his inspiration from H.S.M.Coxeter, who was a famous mathematician at the University of Toledo. Many of Eschers pieces of work stems off from basic principles of curved geometry. The idea of curved geometry is explained well through this example; If you draw any triangle on sheet of paper and add up the three angles, the result is always 180 degrees. This however is not true on a curved surface, here the angles always add up to less than 180 degrees. This is called a hyperbolic pattern. His other works included many different pieces of work. Most of these resembled infinity because Escher was drawn to it since he was very young. An example of this is the Waterfall. Its a drawing showing a waterfall that never ends yet it goes in a circle, it doesnt get pushed back up to the top, however, it falls there. In more recent days mathematicians, computer scientists, and others have a variety of speedy computer-based methods for automatically printing the hyperbolic patters that Escher was able to draw himself. The Dutch artist M.C. Escher was a very talented Dutch artist whos work would only be attempted by computer these days. Our society has a tendency to rely on them a lot even when they are not needed. Most people will pick up a calculator to solve -25*-4 although the solution is an easy one (100). Escher was a talented artists whos work is still admired today. ...

How To Get People To (Actually) Read Your Content

How To Get People To (Actually) Read Your Content How do you make sure that people are actually reading your content? You may spend a lot of time making sure that your content is converting well and that your readers  are sharing it online, but is it actually being read?  How do you know? With all of the analytics and metrics at our disposal that tell us about  traffic, knowing if your content is being read is often a black hole for marketers. Thats a problem. Why You  Need To Make Sure That Your Content Is Being Read It can take a lot of time to produce great content, no matter how efficient your workflow is. As the old saying goes, time equals money, and it only makes sense to get as much out of your content as you can. After all, theres no ROI in  content that people arent  reading. Theres no ROI  on  content that  people arent  reading.  #ContentMarketingIn addition to driving traffic, content marketing is also about building your reputation as a thought leader in your field.  You need to establish yourself as someone your audience can trust for great advice and leadership. In order to make this happen,  you need to make sure that  you are writing highly-readable content. The other problem you may encounter is that content that is being created but not consumed is demoralizing. There is nothing more frustrating to a writer than content that doesnt seem to be going anywhere. Its up to you to make sure that doesnt happen. There are few things you need to consider about readable content. Consider How Visitors  Read Your Website In 2006, usability consultant Jakob Nielsen used eye tracking visualizations to observe how website visitors actually read your content. In short, his conclusion can be summarized as  F for  fast. His research found that: As readers, our eyes move incredibly fast across a  website. The pattern we use to view the page is not the typical left-to-right method that we learned in school. Rather, we typically read the page in a F-pattern that puts the most emphasis on the headline and the first few paragraphs of text. As readers scroll down the page, they tend to emphasize the left hand side of the page, skimming the remaining content rather than reading  it. Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didnt attract any fixations. Jakob Nielsen Nielsens  results feel frustrating, but they are probably accurate. At , we  recently began testing how our own readers consumed our content using  a free heatmap tool from SumoMe. This simple plugin allowed us to create  heatmaps of our very own, using our actual readers as the sampling. This is what we learned about our own blog using heatmaps: Our readers are highly focused on our content because we have a very clean page. This is good. Our content followed the fairly typical F-pattern similar to Nielsons findings. As readers moved down the page, they tended to focus more on the left side of the content. On some posts, many readers didn’t make it past reading 20-30% of our content. Based on clicks, most sharing took place at the pages 35%  mark. Highlighted text, links, and headlines drew  plenty of  attention. Only 10-20% of readers actually make it to the bottom of the post. These finding line up with some of the most popular conclusions and findings regarding content. The longer your content is, the less likely that everyone  will read it.  That said, there are also many benefits of  long-form content so you need to find the right balance. You should also test this out for yourself. Consider Where They  Read Your Content How many people read your blog on their phone or tablet? I bet its more that you think. Research frequently shows that  consuming email,  searching the internet, and using social networks  are some of  the  most popular activities  done on a handheld  device. Many of these activities are resulting in click-throughs that are coming to your site on a mobile device. Do you like what they are finding? After a quick glance in our Google Analytics account, we found that 15% of our total traffic is coming from a mobile device. This is a significant amount of traffic. This means that you need to have a great mobile website or a  responsive website design  that automatically scales your website to work on any screen size. If you are using WordPress, this can be easily solved with a plugin like WPTouch or Automattic’s Jetpack plugin  which  offers a free mobile module that works quite well.   At , weve opted for the responsive design option, which gives our readers the  best experience possible on any device. This option also allows us to keep our lead collection initiates at the forefront as well. Another place that visitors may be  reading your content is from their  RSS reader or social application, such as Feedly. This is a good reason to make sure that your entire article is being included in your RSS feed. While sharing only a portion of your content may help you get a few extra clicks, it wont  make your content  any more  likely to be  read. People are reading your content in RSS readers like Feedly. Another place that your readers may be finding your content is their  email inbox. This is especially true if you rely on an email marketing program to distribute your content. I began thinking about this more when one of my coworkers recently shared how they handled email. They have broken it down so that they only check their email 3 times per day. Each time, they allow for 10-20 minutes, and they take action on all email, meaning that they either reply to it,   archive it, or create a t0-do item or task around the email content.  Ã‚  This method is efficient,  but it is also bad news for your content as it leaves little room for reading and enjoying useful  material. This leads to something that I call the context problem,  which are the reading problems that arise from the context in which your readers are consuming your content. Consider That Visitors  Aren’t Just Reading Your Content The really bad news about your content is that your readers have a lot more going on than just reading what you have to say. Whens the last time you simply sat quietly reading on your couch? Probably not nearly as often as youd like. In addition to reading your content, your visitors are  also  cooking dinner, riding the subway, checking their email, watching a movie, and emailing their mother-in-law  Ã¢â‚¬â€œ at the same time! How are you going to  compete with all of that? 1. Allow Each Sentence To Lead To The Next One of the most basic ways to keep your readers attention is to simply ensure that each sentence you write  compels  your readers to move on to the next. For example, the purpose of your headline is to get your readers to move onto the first sentence. The purpose of the second sentence is to get them to move on to the third. You get the idea. Keep your content compelling all the way through. 2. Follow  The Inverted Pyramid Model When You Write The inverted pyramid is a great tool for structuring your content in a way that readers will appreciate and consume. This is a method that newspaper journalists have been using for years. It works well because it puts the most pertinent information first, essentially embracing the idea that nearly 60% of your readers will never make it the end of the article. This method can also work well for your blog content. 3. Use Images To Make Your Concepts Simple Images are great way to break-up your content and spare your users from a sea of text. By using images to illustrate the concepts you are writing about, you also make them easier to understand and engage with. This type of content is consistent with Nielsens research and focus on scannable text. In many ways, this type of visual content is becoming more important than ever in content marketing. 4. Focus On Easily Scannable  Text In addition to images, you can  break up your content by creating text that is easy to scan and consume. Nielsens study offered several extremely useful tips on this: highlighted  keywords  (hypertext links serve as one form of highlighting; typeface variations and color are others) meaningful  sub-headings  (not clever ones) bulleted  lists one idea  per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph) the  inverted pyramid  style, starting with the conclusion half the word count  (or less) than conventional writing In this chart, Nielsen gives us a great example of how different writing methods can be used to make text more readable. Source Jakob Nielson Warning: Youre Not Going To Read This, But You May Have Already Shared It We are now well past the 30% point of this post, which means that most of you are no longer reading this article. For those of you who are, heres another jaw-dropper for you to consider: recent research has shown  that there is no correlation between content that has been shared via social media and content that has been read.

Dissertation- Introduction and theoretical background Essay

Dissertation- Introduction and theoretical background - Essay Example a 228-home tower block, an exemplary innovation which satisfies the Energy Efficient Building requirements; also exhibiting values of sustainability like ensuring the well being of its inhabitants, signifying usability and appropriation of space (BNPParibas, 2012). High-rise tower blocks were made possible as living systems with the advent of the elevator (Princeton, 2012). A Tower Block or a High-Rise is a tall multi-story building or structure used for residential or official purposes, occasionally also referred to as an MDU, Multi Dwelling Unit (Princeton, 2012). They offer not only accommodation but also consist of offices, shops and other community based needs. Tower blocks are becoming a distinguished accommodation solution in the highly populated cities around the world, as they provide technical and economical advantages in urban settings with high density population (Price & Myers, 2012). High-rise towers provide dwelling for more people than solitary homes, while occupying less space and can specially be resourceful in communities with single unit families/couples. High rise tower blocks have been a part of urban high population solution for a long time. Its traces are found through history; in major cities like ancient Rome along with other large cities of the empire; to the Roman Egypt which consisted of up to seven stories buildings; to the Arabian Egypt which had buildings to house hundreds of people in number (Princeton, 2012). The concept of the tower block has been evolving with the ages as people evolve as a society. Where there are those who advocate the residential high rise tower blocks as a solution to the dense cities of the modern times; others tend to view it as an unsuitable solution for the modern city with no pedestrian presence, density, and movement, thus bearing no resemblance with the concept of a traditional city (Pagliardini, Porta & Salingaros, 2008). Traditional cities are known for their hustle and bustle, and the

Why was there a considerable delay to the introduction of universal Essay

Why was there a considerable delay to the introduction of universal suffrage in France - Essay Example This section will provide detailed description about the Napoleon laws that promoted women subordination, the French political attitude towards women’s rights to vote, civil rights activists’ involvement, the role of the fight for power in the delay, and eventually, the change in French law that allowed women to vote and contend for official positions (Ringen, 2009; Reynolds, 2002). Women may have been subordinated in France before, but the Napoleon’s Civil Code of 1804 reinforced this subordination. Even after their rights were expressed in previous years, this law meant that they would still not be allowed to vote. This went on until 1890s when women’s rights activists became stronger in advocating for the women’s rights. This was when the stained political minds were heard (Boxer, 1982; Reynolds, 2002). This section will describe in detail how the above factors led to the